The aging educated consumer is driving food manufacturers to develop products geared to make them look and feel better. Middle class Australians are seeking healthy eating ‘on the go’ options whilst the younger demographic is all about quality nutritional supplements and youthful appearance.
More than 20% of the Australian population will be over 65 by 2020 (1) whilst arthritis is now the 4th leading cause of disability globally (2). In addition, awareness around the importance of gut, heart and bone health and brain function continues to grow.
Food and drink healthy snack shortcuts containing nutritional supplements are now seen as an opportunity for food manufacturers to expand their domestic and exporting reach.
Keeping in mind what is driving consumer behaviour, hydrolysed collagen and agglomerated* collagen tick many of these consumer driven boxes:
Type 1 collagen is mostly found in skin, tendons, ligaments, bones and between organs and provides our bodies with tissue structure and strength.
Functional properties in collagen are strongly influenced by molecular weight supporting absorption and overall health.
Collagen is made up of three essential amino acids – glycine, proline and hydroxyproline aiding in: skin elasticity, protecting organs, providing structure to joints and tendons.
Has water retention and foaming properties making it a key ingredient for manufacturing food and beverage applications.
We now see a growing opportunity for food manufacturers to consider Type 1 collagen and agglomerated collagen as a valid application for:
Functional drinks and foods - Protein bars, protein drinks, energy drinks, flavoured waters, teas, cereals
Dairy products – Yoghurts and flavoured milk, dairy desserts
Confectionery – Gummies, chocolate, chewable candies
Dietary Supplements – Tablets, gels, liquid supplements
Nutricosmetics – Beauty powders & beverages
Cosmetics – Topical creams
Healthy snacks – sweet and savory cookies, cakes, soups
*Agglomerate collagen builds the body’s fundamental supporting tissues providing extracellular matrix support to cells. Collagen is passed through a purified water mist which binds to each collagen particle attracting further collagen and water particles to become a highly bioavailable micro cluster of ready to use collagen.
